Mobile Marketing should exploit the many things mobile devices can do.
Remember what your users are holding in their hands:
It’s a phone – why not invite a call (and make it a link)?
It’s a camera – let your customers get famous for their photos
or enter picture contests
It’s a video camera – think short films that tie into your brand,
campaign themes or brand values
It sends text messages – ask for short bits of feedback, input, votes,
polls, opinions, blurbs and blog posts or let them easily share
your content with friends
It’s location-aware – make special offers when users are nearby;
lead them to the nearest shop; trigger instant, location-specific offers…
It sends email – help people alert friends and share their new
mobile experiences…
It’s a music player – share a tune, a podcast or a ringtone
It’s a video player – show a trailer, promo or full commercial
It’s a calendar – so people can “mark that date” right away,
before they forget
It’s a browser – so your mobile campaigns can link to proper
mobile websites
If all this doesn’t inspire you and your creative teams, nothing will.
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Remember what your users are holding in their hands:
It’s a phone – why not invite a call (and make it a link)?
It’s a camera – let your customers get famous for their photos
or enter picture contests
It’s a video camera – think short films that tie into your brand,
campaign themes or brand values
It sends text messages – ask for short bits of feedback, input, votes,
polls, opinions, blurbs and blog posts or let them easily share
your content with friends
It’s location-aware – make special offers when users are nearby;
lead them to the nearest shop; trigger instant, location-specific offers…
It sends email – help people alert friends and share their new
mobile experiences…
It’s a music player – share a tune, a podcast or a ringtone
It’s a video player – show a trailer, promo or full commercial
It’s a calendar – so people can “mark that date” right away,
before they forget
It’s a browser – so your mobile campaigns can link to proper
mobile websites
If all this doesn’t inspire you and your creative teams, nothing will.