Mobile Marketing should exploit the many things mobile devices can do.
Remember what your users are holding in their hands:
It’s a phone – why not invite a call (and make it a link)?
It’s a camera – let your customers get famous for their photos
or enter picture contests
It’s a video camera – think short films that tie into your brand,
campaign themes or brand values
It sends text messages – ask for short bits of feedback, input,… Continue