SMS Text Message Marketing Facts and Mobile Marketing Trends

We all know that mobile marketing and text message marketing
in growing in popularity and acceptance with just about every demographic.  There isn’t an industry or company on the planet that can’t benefit from the targeted nature and immediate response mobile marketing provides. Here are some interesting stats that should convince you once and for all to start your own mobile marketing campaign:

■95 % of text messages are read and most within 4-5 minutes of their receipt. (that stat speaks for itself)

 ■95% of mobile video marketingcampaigns are opened resulting in up to 30% click-through rates due to its direct and personal nature. (and you’re still mailing out flyers and postcards?!?)

 ■SMS text message campaigns typically receive response rates of anywhere in between 5% to 25% (and you thought email marketing was effective!)

 ■Latest stats show response rates from mobile marketing are up to 300 times more effective than traditional media. (how expensive was your last print ad?)

 ■The number of mobile phone subscribers are growing to the point that more than 80% of mobile subscribers can be reached via a mobile marketing campaign vs only 20% using email delivered to a smart phone. (not to mention SPAM email issues)

 ■Response rates: SMS (15%-30%); Email (5%); Direct mail (2.61%) – take your pick…

 ■SMS permission-based opt-in campaigns produce over a 90% opt-in rate, while email produces a 22.1% rate

 ■Click-through rates for mobile marketing are in the range of 3%-5% versus 0.2% for email and 0.5% for internet banner ads, making mobile marketing your best bet to actually make a sale off your marketing campaign.

The very nature of mobile marketing makes it the most effective form of communication. You can be walking down the street, at your computer, grocery shopping, or at the bowling alley – mobile marketing touches you directly at an instantaneous moment, reaching potential customers anytime and anywhere. In fact, I’ll bet your cell phone is with you right now as you’re reading this article, right?

Consider the following: SMS revenue in 2010 came out to 114.6 billion dollars. By the end of this year, that number is expected to be in the 127 billion dollar range.  All that from over 6.9 trillion text messages sent in 2010 and 8 trillion by the end of 2011.  You just can’t ignore the stats anymore. You need to establish some form of mobile marketing for your business or wonder what happened as your competitors leave you in the dust.

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